Transforming construction projects into spectacular visual experiences
- Jeff JOLY
- Apr 28
- 3 min read
Updated: Apr 30
What if your construction projects could be showcased in a visually striking and comprehensible manner right from the pre-project phase, all while adhering to a controlled budget? At Popmyfilm, we've made this a reality for clients like Vinci, Ville d’Avray, and Vanves by developing a unique visual experience through 3D holography. >> Visit our homepage dedicated to the construction sector
A futuristic vision of the city… serving concrete realities
To assist our clients (Vinci , Ville d'Avray and Vanves ) in promoting their projects in Paris and the Île-de-France region, we have invested in a complete 3D model of the Île-de-France region , from the loops of the Seine to the airport terminals. Each road axis, each intervention zone, each building is represented with an incomparable level of detail .
But we didn't stop at a simple 3D model. We transformed this mapping into a holographic experience on screen:
a reflective black floor that suggests a science fiction universe,
buildings in blue transparency , reminiscent of futuristic interfaces,
intervention areas marked in red , for an immediate reading of the project issues.
These sequences, interspersed with testimonies and cutaways shot with a drone or steadicam, create an immersive, readable and impactful film that captures attention and instantly clarifies the objectives of construction and land use planning.
Custom production for strategic uses This holographic treatment was designed to meet real communication challenges for communities and the construction industry :
Present a project in advance to partners, investors or clients,
Facilitate consultation with elected officials and local residents,
Promote expertise during events, calls for tender, trade fairs or award ceremonies.
Improve the readability of projects by administrators
On the page dedicated to our collaboration with Vinci (to be discovered here), you can view several extracts from these videos, including:
The “Tour Kupka-A” project : visualization of the project in the very dense district of La Défense,
The ESPCI project (Higher School of Industrial Physics and Chemistry) : highlighting the Vinci group's interventions, previewing the site's safety axes,
Why does it work?
Because the holographic effect captures attention immediately ,
Because it simplifies the reading of information which is sometimes complex ,
Because it arouses emotion, even in a non-technical audience ,
Because it values the client's expertise .
And above all, because at Popmyfilm, we combine graphic rigor, clear storytelling and field intelligence . Our productions are designed to speak to all your audiences , from technicians to decision-makers. The testimony of David Marin, Works engineer at Vinci, is proof of this.
Want to generate engagement among your customers?
Whether you are a construction company, a municipality, a public developer or an engineering firm, we can create a unique 3D video experience for you , to match your ambitions and within a controlled budget. Let's talk! Contact us directly or explore more construction projects on this dedicated page
Discover our achievements
Popmyfilm supports its clients in creating videos adapted to each social network. Discover our projects and get inspiration for your next campaigns: Our achievements
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