EXPERTISE & SKILLS
Strategy, creativity, efficiency
and cost control
Each Popmyfilm project is based on a method combining strategy, creativity, and efficiency. We master all aspects of audiovisual production, from corporate films to creative advertising. Our rigorous and inspired approach is acclaimed by the most demanding sectors such as healthcare, luxury goods, culture, and construction. Whether you are a manager or marketing director of a large company, a communications manager for a cultural institution, or a production manager at an audiovisual agency, we provide you with a responsive and expert bilingual team capable of translating your challenges into impactful, emotional, and innovative videos.
Video: Images and 3D models: © Jeff Joly / Popmyfilm - 2016-2025
1. Analysis and Objectives
It all starts with active listening. We identify your challenges, your target audience, and your communication objectives to lay a solid foundation. The first step is to identify your needs and define your objectives. Whether it's raising awareness about liver cancer screening with Boston Scientific or showcasing Europarquet's craftsmanship, we always begin with an in-depth analysis of your world, your challenges, and your audience. This initial immersion allows us to define clear and ambitious objectives, perfectly aligned with your vision. It lays the foundation for a tailor-made strategy, ensuring each film has authentic meaning and maximum impact.
2. Creative strategy
We define the appropriate format (corporate film, spot, web series, etc.) and develop a strong concept: key message, tone, visual style. The creative strategy brings the defined objectives to life. At this stage, we transform the ideas into a strong and original concept that will guide the entire production. For SUPVETO, we proposed tripling the impact of a simple billboard by reframing the concept around three animals—a bold choice to broaden the emotional reach of the campaign and reach multiple audiences. Similarly, for Maison Copin (luxury), we imagined a staging combining 6K packshots and timelapses of Paris to showcase its jewelry in an iconic setting. Each creative strategy designed by Popmyfilm combines audience knowledge, innovation, and boldness to best convey your message.
3. Storytelling and scripting
We design and write a fluid and impactful script using all the information you provide, augmenting it with AI. Voiceovers, dialogue, interviews, mood boards, storyboards: everything is designed to capture attention. Storytelling is the heart of every film. We create tailor-made scripts to give meaning and emotion to your message. For Boston Scientific, we developed a series of testimonials about Parkinson's disease, adopting a human and empathetic tone to inform without overdramatizing. Conversely, with Europarquet, we relied on humor and educational methods to tell the behind-the-scenes stories of exceptional construction sites in an original web series. In all cases, the script combines narrative creativity and a clear message to captivate your audience from start to finish.
4. Production & filming
Our teams ensure seamless, high-quality filming, utilizing high-end technical resources and meticulous staging. Our productions are executed with a commitment to excellence on location. On set, we mobilize the talent and technology best suited to each project. For an immersive documentary for IRCAM, we deployed a Steadicam and double exposure to immerse the viewer in the heart of the innovative musical universe. For Vinci Construction, our bilingual team traveled across France to capture authentic testimonies and field footage, ensuring seamless production despite multi-site logistics. Regardless of the project's scope, we orchestrate each shot with rigor, creativity, and adaptability to bring your vision to life in its best light.
5. Post-production
Editing, color grading, motion design, sound design, subtitles… every detail is refined for a stunning final result. The magic happens in post-production, where every detail counts. This is where we assemble, animate, and refine the images to enhance the story. For medical content such as Boston Scientific tutorials, our editors and motion designers integrate 3D models and computer graphics to clearly illustrate the technology. For a fine jewelry film, we rely on sophisticated color grading and custom sound design to magnify every sparkle and evoke emotion. Thanks to cutting-edge tools—including AI—and our artisanal expertise, we deliver an impeccable final result that meets our high standards.
6. Delivery & distribution strategy
We deliver in all necessary formats and, if necessary, assist you with the distribution strategy. The final step ensures your film's visibility. We adapt and deliver the content in the required formats and languages, ensuring your message effectively reaches its target audience. Whether it's a health spot broadcast internationally, multilingual video welcome booklets for Vinci Construction, or impactful mini-films designed for a luxury brand's social media channels, we orchestrate optimal distribution on each channel. Our support continues until each creation reaches its audience, guaranteeing maximum reach for your project.
