2 days of filming for 2 years of content: video optimization according to Popmyfilm

In a context where video dominates communication, investing intelligently in this format can boost your visibility. 85% of companies already use video as a marketing tool, and 89% of marketers believe that this medium offers an excellent ROI. In addition, studies show that video content generates far more engagement (views, shares, interactions) than any other format. Popmyfilm understands this well: with a clever approach combining meticulous preparation, optimized filming and efficient editing, we are able to produce dozens of high-quality videos in record time and at a controlled cost. Whatever your sector (services, industry, medical, etc.), this method ensures you a presence on networks, strengthening your reputation without blowing your budget.

Smart preparation: design more to film better & cheaper It all starts upstream with optimized editorial design . Carefully preparing the content to be filmed can multiply its impact tenfold. We work with you to define in advance the key messages, themes and questions to be addressed during interviews. Such a well-conducted pre-production phase prevents costly errors and unforeseen events during filming: investing time in detailed planning (questionnaire, storyboard, logistics) minimizes unexpected production costs. By writing, for example, around sixty relevant questions covering your company's expertise and a few more personal questions to humanize the exchanges, we ensure that we capture rich and varied content in two days. This intelligent preparation ensures that every minute of filming is used to the maximum, without downtime. In the end, you leave with hours of authentic and structured answers, ready to be transformed into impactful video capsules.

2 days of intensive filming = 85 videos at stake Then comes the time of filming , concentrated in a very short period of time for maximum efficiency. For example, for a major player in international mobility, we organized a 2-day intensive filming (on site in Geneva) with a small and agile team. Thanks to the upstream preparation, the employees of this company were able to answer 60 questions targeted on their area of expertise (mobility, GEC, EoR, etc.), as well as a few questions about their professional background. The raw result? Hours of high-quality filmed exchanges, both technical and human , which our editing team will be able to exploit from all angles. Once the filming was completed, we segmented this content to extract a maximum of short and thematic videos:

• 40 to 60 “expertise” videos highlighting specific topics in your field (e.g. international mobility solutions, HR innovations, legal compliance, etc.).

• 10 to 20 “journey” videos where each employee presents their experience and know-how, thus humanizing your communication.

• 4 to 5 “vision” videos revealing the company’s positioning, its culture and the genesis of its high-end offering.

In total, around 85 1- to 2-minute videos can be released gradually. By posting one video per week on your social networks, you have two years of content ahead of you (excluding slow periods like summer and Christmas)! This impressive volume, achieved in just two days of filming, ensures a constant flow of publications that strengthen your online presence and maintain the interest of your audience over the long term.

Maximum visibility, minimal budget: an unbeatable ROI. Opting for this optimized production is a profitable investment for your communication. Rather than mobilizing large teams on multiple shoots throughout the year, you focus the effort on a single, expertly orchestrated operation. The overall cost of the project remains reasonable, especially compared to the number of videos delivered: the cost per video plummets, offering a remarkable return on investment. By regularly distributing this content, your company maintains an active online presence without additional production costs in the meantime.

Become a voice! Furthermore, the short video format of 1 to 2 minutes is ideal for social media: these micro-contents, taken from interview excerpts, for example, are quick and inexpensive to produce while remaining highly effective at maintaining audience attention.

By intelligently recycling and reusing filmed footage, you can create new content without having to organize new shoots—one of the most cost-effective ways to feed your channels with fresh videos. The result: your LinkedIn, Twitter, Instagram, or Facebook pages publish quality videos regularly, improving your community engagement and brand awareness month after month. You become a voice in your industry without having to spend excessively.

In short, Popmyfilm transforms your expertise and testimonials into a library of ready-to-broadcast video content, all while optimizing every euro invested. Gaining visibility without wasting your budget is possible by showing ingenuity and anticipation in the production of your media. Our clients in the service, industrial, medical and other sectors have already noticed: this agile approach to video brings them credibility, visibility and concrete results, at a cost defying all competition considering the volume and quality of the content obtained.

Get your content off the ground now! You too can take advantage of our expertise to boost your communications at a lower cost. Entrust us with the creation of your next video content plan : we'll design the messages with you, professionally film your experts, and create a multitude of ready-to-air capsules. Don't let your competitors occupy all the media space—take back the advantage with a smart and effective video strategy.

Contact Popmyfilm today to turn 2 days of filming into 2 years of visibility: you'll see the difference!

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