Video: Are you losing views? Adapt the format to each platform!
- Jeff JOLY
- Apr 17
- 2 min read
Updated: Apr 24
Video: one duration, one social network
On social media, every second counts. Adapting your video length to each platform is essential to capture attention and maximize engagement. Discover how Popmyfilm adjusts the length of its videos for each network, with concrete examples.
Instagram – 30 seconds to captivate
Instagram Reels, limited to 30 seconds, are perfect for impactful content. For Maison Copin, Popmyfilm created an elegant and fast-paced commercial showcasing the brand's craftsmanship. This concise length helps maintain attention while conveying a powerful message.
Discover the project: Maison Copin - Advertising film
X - 45 seconds to inform
On X, 45-second videos are ideal for sharing information quickly. Popmyfilm created Reels/Packshots for Maison Copin, dynamically showcasing their products. This length allows you to present the essential information without losing users' attention.
Discover the project: Maison Copin - Reels/Packshots
Facebook – 1 minute to engage
On Facebook, a one-minute video is ideal for telling a story while maintaining engagement. During a shoot in Sicily for Boston Scientific, Popmyfilm created an immersive shoot diary, offering an authentic glimpse into the project.
Watch the video: Filming Diary - Sicily
YouTube – 2 minutes or more to go deeper
YouTube allows for longer videos, ideal for in-depth content. For the release of the film "Boule et Bill," Popmyfilm created a making-of featurette lasting several minutes, offering a complete behind-the-scenes look at the production.
Discover the project: Making-of - Boule et Bill
The importance of duration according to the platform
Each social network has its own specific requirements for optimal video length. Adapting the length of your content helps maximize engagement and effectively reach your target audience. Popmyfilm masters these nuances to deliver high-performing videos on each platform.
Discover our achievements
Popmyfilm supports its clients in creating videos tailored to each social network. Discover our projects and get inspiration for your next campaigns: Our achievements *
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