NEWSLETTER | #2026-02
Popmyfilm has evolved since 2016. But the last few years have marked a real turning point. We've integrated AI into the heart of our methodology to go far beyond traditional video production: co-writing with our clients, sharing prompts, precisely defining objectives, media strategy, and measuring ROI . The result: more relevant content, produced faster, at controlled costs , and above all, designed to be useful. In 2026, a film is no longer just about being beautiful. It has to be effective.
AI & ROI: producing better, producing useful
For us, AI is a tool for collaboration and optimization, never an end in itself. By structuring projects around clear objectives and intelligently sharing content, we enable our clients to produce more, better, and for longer. Two days of filming can now fuel a multi-year communication strategy.
❶ Check out our blog post – HR Talent House Geneva
Construction: making the complex legible
Building is about transformation. We help construction professionals showcase their projects, explain their challenges, and build community around their achievements. From corporate and educational films to regional videos, we transform technical complexity into clear and engaging messages.
❶ See the Vinci Construction project
❷ See the Spie batignolles CSR project - Let's talk about Climate!
Culture: telling stories that make sense
In culture, the image must serve the content. We support cultural institutions and stakeholders in creating films that convey, explain, and leave a lasting impression. Each narrative is meticulously crafted to respect the core identity of the projects while adapting to contemporary audiences.
Medical: Clarity in the service of trust
In the medical field, the demands are extremely high. We create films that explain complex subjects with rigor, clarity, and meaning. From innovative technology to scientific messaging, each project is designed to reassure, inform, and foster lasting engagement among the target audiences. This precise approach has been validated by leading players in the sector.
Luxury: exacting standards in every detail
In the luxury sector, everything is about precision. We create elegant and precise films, capable of enhancing a brand without ever betraying its core values. Here, the image doesn't speak loudly: it speaks simply.
Local authorities: inform, unite, explain
Local authorities today need to communicate clearly and transparently. We produce accessible, useful, and educational content that speaks to all audiences and highlights the work being done on the ground.
And now ?
If you're reading this newsletter, it's probably because we've already worked together… or should. In 2026, rethinking your content, intelligently integrating AI, and measuring the real impact of your films is no longer optional. Let's talk about your upcoming projects.