Turning a medical event into
a global influence asset
The Big Picture
In Porto, during one of Europe’s leading interventional radiology events, Guerbet needed more than footage: they needed to capture the voice of global PAE experts and turn it into a long-term influence tool. In 48 hours, we designed, produced, and delivered a full editorial system. Result: reusable content built to engage, convince… and prepare 2026.
INDUSTRY
Healthcare / Medtech / Interventional Radiology
FORMAT
KOL interviews + aftermovie + multi-format content
FILMING LOCATION
Porto, Portugal
OBJECTIVE
Capture international KOL expertise, showcase the PAE Summit 2025, and create reusable content to strengthen Guerbet’s visibility and influence
BUDGET
5-8 K€ Excl. tax
LANGUAGE
English (interviews) + subtitled versions
The Challenge
The PAE Summit took place alongside ET 2025, a major conference gathering top international specialists and over 90 sessions.
In this high-pressure environment, Guerbet needed to:
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capture insights from high-level KOLs with limited availability
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deliver premium content without disrupting the event
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reinforce its leadership positioning
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and create assets usable year-round
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All within one evening, with a controlled budget and a single objective: deliver fast, accurate, and impactful content.
Content Architecture
We didn’t think in terms of filming. We designed a content architecture.
From pre-production:
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structured interviews around a clear editorial framework (innovation, usage, Guerbet perception)
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scripted questions in English to ensure immediate usability
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designed content for long-term reuse (website, email, congresses, 2026)
We also challenged the initial format: moving from a single film to a scalable content system (snippets, web series, teaser). Result: every recorded minute becomes a strategic asset.
Precision Execution
On-site, everything happens in real time. A deliberately lean team. Two people. Zero friction.
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simultaneous capture of interviews and atmosphere
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steadicam shots for a fluid, premium feel
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Porto’s natural locations enhancing visual impact
But the real difference lies elsewhere: ultra-precise preparation enabling invisible execution. At the same time:
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coordination with Guerbet teams
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compliance validation during interviews
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tight KOL scheduling (max 20 min interviews)
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Back to Paris → immediate editing → delivery within 2 weeks.
Measurable Results
This project is not a video. It’s a content system. Guerbet now has:
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1 main film for global communication
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6+ individual KOL interviews
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dozens of reusable sequences
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a foundation to promote the 2026 edition
Direct impact:
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stronger scientific credibility
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enhanced KOL relationships
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continuous content for web, internal and event use
Content becomes an influence lever, not just an event recap.
Human Dynamics
Two people. Ten years of collaboration. Result: instinct instead of discussion.Less friction. More precision. More value.
Client testimonial
Blog and pages:
Link to the project: Interventional Radiology in the Spotlight in Porto
Discover the Guerbet PAE project produced by Popmyfilm: a video strategy designed to capture international KOL expertise and elevate a high-value medical event. This page shows how we turn event filming into premium, reusable, results-driven content.
Blog: Stratégie KOL & dispositifs médicaux en France
This article explains how to build an effective KOL strategy in the French medical device sector. It provides practical guidance to strengthen collaboration with key opinion leaders and reinforce scientific credibility.
Blog: Tailor-made interviews: Popmyfilm takes care of everything, from the brief to the broadcast.
From editorial preparation to final delivery, this article shows how Popmyfilm handles the full production chain for tailor-made interviews. A strong interview does not happen by chance: it is designed to be clear, fluid, and reusable across multiple channels.
Blog : 2 days of filming for 2 years of content
This article highlights our video optimization approach: producing intelligently to create long-term value. In just a few shooting days, it is possible to generate content that can be used for months—or even years.
Discover our "MEDICAL" landing page
Our medical landing page showcases Popmyfilm’s expertise in video production for healthcare, medical, and medtech brands. It highlights our strategic approach, our references, and the way we support clients on complex, sensitive, and highly regulated topics.
What's next ?
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