Supveto - Canal+
A billboard designed to maximize impact
and touch the heart
SUPVETO entrusted us with the creation of a billboard broadcast on Canal+ group channels to raise awareness and recruit future veterinarians. For this project, initially planned as a single 8-second billboard, we created three versions (for the same budget) playing on emotion and attachment to animals targeted at several audiences. A campaign with a strong message, designed to make an impression thanks to our audiovisual expertise and responsiveness.
The project
SUPVETO, the leading French network dedicated to animal health professions, asked us to design a billboard for Canal+ group channels. The goal: to recruit future veterinarians. To maximize engagement, we rolled out the concept in three versions (for the same budget) featuring the same actress accompanied by a dog, a kitten, and then a chinchilla. This was a strategic choice to broaden the campaign's emotional reach.
Thanks to our mastery of visual storytelling, effective art direction, and our ability to deliver projects within tight deadlines, we created a campaign that was as memorable as it was effective. Our expertise in motion design and our use of AI enabled us to optimize every stage of production.
The project team
Each project mobilizes targeted expertise, selected according to your challenges. Our teams are bilingual in French and English, and committed to excellence, responsiveness, and creativity, both in France and internationally.
