One expert, one shoot, 28 videos: a MedTech content strategy built to last
To support the French rollout of the Paradise™ ultrasound renal denervation (uRDN) system, RECOR Medical entrusted Popmyfilm with the design and production of a KOL interview series featuring Dr Julien Doublet, a hypertension specialist at Bordeaux University Hospital. One carefully planned shoot was transformed into 28 videos created for social media, web, events and medical education, maximizing the value of every filmed answer.
« More than a video production company, they have been a true strategic partner, combining a strong understanding of the French MedTech environment with the ability to turn complex clinical topics into clear and engaging content. »
Ailin Orellana
Marketing Product Specialist EMEA
The project
The challenge was twofold: make an innovative approach to uncontrolled hypertension clear and engaging, while rapidly building a versatile content library for RECOR Medical’s communication channels.
Popmyfilm supported the project from editorial thinking through final delivery: question structuring, KOL interview preparation, filming in Bordeaux, artistic direction, editing, graphic treatment, subtitling and multi-format adaptation.
From a single filming session, we delivered 12 videos in 1080 × 1350 for social media, 12 horizontal 1920 × 1080 versions for web and events, plus 4 thematic edits combining several questions and answers.
The project team
Each project mobilizes targeted expertise, selected according to your challenges. Our teams are bilingual (French/English) and committed to excellence, responsiveness, and creativity, both in France and internationally.
Jeff
Réalisateur/Dir. Projet
Charlu
Chef-opérateur
Key figures for the project
1
KOL interview
in Bordeaux
12
Questions
themes
2
format
(16:9 & 9:16)
4
Themes
editings
28
Films
produced
5
Week to
deliver
Planning : from contact...to 28 videos
WEEK 1
Brief & stratégy
Objectives
Audiences
Formats
Questions
WEEK 3
Post-production
Footage review & selection
Music composition
Editing & graphic design
Motion design
WEEK 2
Pre-production
KOL coordination
Venue selection & booking
Drafting additional questions
Editorial preparation
WEEK 4
Validation
Feedback
Corrections
Subtitling
D DAY
Filming
Venue setup
KOL interview
Multi-format filming
Photo shoot
WEEK 5
Delivery
28 videos
Download links
Ready for distribution
