ORLADE – The culture of challenge
A fluid and bold sequence shot to embody a state of mind
To embody its "Culture of Challenge" signature, ORLADE, through the LANE agency, entrusted us with the production of an ambitious advertising film. Directed by Alexis Caro and shot in a single sequence shot in Rennes, this spot showcases the agility, precision, and collective vision that form the DNA of this unique engineering company.
To express its promise of "The Culture of Challenge," ORLADE wanted a film that doesn't just say it, but proves it through its very design. Shot in Rennes in a single two-minute sequence shot, this spot depicts the transformation of a work environment in real time, thanks to a complex system of moving walls coordinated down to the second. Directed by Alexis Caro and produced by Popmyfilm, this project is based on a technical feat that is precisely measured: a moving steadicam, invisible transitions, and perfect team synchronization. On screen, the film reveals the elegance of a fluid, controlled process, where every gesture counts. A real challenge—conceptual, logistical, and artistic—that perfectly reflects the values of performance, collective intelligence, and innovation that are dear to ORLADE.
Photo gallery of the project
The project team
The project team
