Video Production & CTA (Call To Action) - Popmyfilm helps you generate leads through video!
- Jeff JOLY
- Apr 17
- 2 min read
Updated: Apr 18
Want to boost the effectiveness of your video campaigns and attract more qualified leads? Discover how a call-to-action (CTA) integrated into your videos can multiply your lead generation.
Why integrate a CTA into your videos?
Video is a powerful marketing tool: it captivates, engages, and effectively converts your prospects if done well. However, a video without a clear call to action (CTA) is a missed opportunity to generate qualified leads.
By integrating a CTA, you:
Precisely guide the viewer's action (registration, download, contact).
Easily measure the effectiveness of your video with click tracking.
Significantly increase your conversion rate.
At Popmyfilm, we have produced corporate videos and web series for the medical sector, incorporating a specific CTA to a dedicated landing page, which has enabled our clients to increase their requests for appointments and sales contacts.
Example: web-series project "Parkinson's Disease" Visit our project page: Parkinson's | popmyfilm Landing page: Movement Disorders and PCS | Boston Scientific Landing page of the Amiens University Hospital: https://suiviparkinsonamiens.tpdev.net/
How to design an effective CTA in video?
Creating an effective video CTA isn't something you can improvise. Here are four essential rules from our experience:
Hyper-precise timing : Position your CTA neither too early nor too late in the video, ideally after you have piqued the viewer's interest.
Absolute clarity : Formulate your CTA clearly and simply (“Download our guide”, “Request a demo”, “Contact us now”).
Maximum visibility : Your CTA must be visually attractive, well positioned on the screen, with a clear and clean design.
Immediate added value : create desire by offering real added value for the user (free resource, limited-time offer, etc.).
At Popmyfilm, our expertise in motion design allows us to create visually appealing CTAs, perfectly integrated into the video narrative. The design is also audio-based, with the recording of attractive voiceovers, as in our production "Filière TETECOU - Maladie Rares" at Necker Hospital: visit our project page: tetecou | popmyfilm
Mistakes to avoid with a video CTA
Some common mistakes can compromise the effectiveness of a video CTA:
Badly placed CTA : avoid putting it at the very end (risk that the viewer won't stay until the end).
Message too vague or generic : favor a specific and motivating incentive.
No follow-up : Always link your CTA to a dedicated landing page or quantifiable action, optimized for conversion.
At Popmyfilm, we support our clients in designing their CTAs and also work with them on the post-click user experience.
Boost your video strategy with Popmyfilm
The success of a video CTA depends directly on the quality of your audiovisual strategy. Thanks to our tailored approach, our renowned creativity, and our mastery of storytelling, we ensure optimal engagement with your prospects.
Do you want to implement an effective video strategy to generate qualified leads?
Entrust us with your project, and together, we'll create engaging videos that really boost your business.
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