ORLADE – The culture of challenge
A fluid and daring sequence shot
to embody a state of mind
To embody its "Culture of Challenge" signature, ORLADE, through the LANE agency, entrusted us with the production of an ambitious advertising film. Directed by Alexis Caro and shot in a single sequence shot in Rennes, this spot showcases the agility, precision, and collective vision that form the DNA of this unique engineering company.
The project
To express its promise of "The Culture of Challenge," ORLADE wanted a film that doesn't just say it, but proves it through its very design. Shot in Rennes in a single two-minute sequence shot, this spot depicts the transformation of a work environment in real time, thanks to a complex system of moving walls coordinated to the nearest second.
Directed by Alexis Caro and produced by Popmyfilm, this project relies on a precision-tuned technical feat: a moving steadicam, invisible transitions, and perfect team synchronization. On screen, the film showcases the elegance of a fluid, controlled process, where every gesture counts. A true challenge—conceptual, logistical, and artistic—that perfectly reflects the values of performance, collective intelligence, and innovation that ORLADE holds dear.
The project team
Each project mobilizes targeted expertise, selected according to your challenges. Our teams are bilingual (French/English) and committed to excellence, responsiveness, and creativity, both in France and internationally.
