Naali - From stress to serenity: agency consultation: a creative and tailor-made TV campaign for a young wellness brand
Following Naali's consultation with the agency, we responded with a proposal, strategic recommendations (media planning and design), and mockups. Created by Jeff Joly, this mockup advertising campaign proposal combines powerful storytelling, sleek design, and visual narration to promote the saffron-based Serenity Gums. Visit our " Expertise " page to learn more.
The project
Naali, an innovative brand specializing in saffron-based wellness products, entrusted us with creating their first TV advertising campaign. We developed a compelling concept: transitioning from everyday stress to renewed serenity thanks to their "Gommes Sérénité." Adapted into a TV commercial and sponsorship billboards, the campaign combines narrative storytelling, minimalist art direction, and fluid motion design.
Leveraging our creative and technical expertise, we delivered an impactful campaign despite a tight budget, optimizing each step with artificial intelligence for agile and precise production. We also provided a strategic analysis of media investment to boost brand awareness and customer loyalty. This project perfectly illustrates our ability to guide emerging brands towards high-quality, clear, and memorable communication.
The project team
Each project mobilizes targeted expertise, selected according to your challenges. Our teams are bilingual in French and English, and committed to excellence, responsiveness, and creativity, both in France and internationally.
