SUPVETO – Billboards Canal+
A billboard designed to maximize impact and hit the heartstrings
SUPVETO commissioned us to create a billboard broadcast on Canal+ Group channels to raise awareness and recruit future veterinarians. For this project, initially planned as a single 8-second billboard, we created three versions (for the same budget) playing on emotion and attachment to animals, targeting different audiences. A campaign with a strong message, designed to make an impression thanks to our audiovisual expertise and responsiveness.
SUPVETO, the leading French network dedicated to animal health professions, asked us to design a billboard for the Canal+ group's channels. The goal: to recruit future veterinarians. To maximize engagement, we adapted the concept into three versions (for the same budget) featuring the same actress accompanied by a dog, a kitten, and then a chinchilla. This was a strategic choice to broaden the campaign's emotional reach. Thanks to our mastery of visual storytelling, effective artistic direction, and our ability to deliver projects within tight deadlines, we created a campaign that was as memorable as it was effective. Our expertise in motion design and our use of AI enabled us to optimize each stage of production.
Photo gallery of the project
The project team
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