Race Against Time
A spot that races against time!
For Boston Scientific, we created a powerful TV spot to raise awareness about early detection of liver cancer. Directed by Alexis Caro and broadcast internationally, "Race Against Time" conveys a vital message with emotion and effectiveness. A production by Popmyfilm, driven by a powerful concept, an expert team, and expertise combining AI, motion design, and engaging storytelling.
Boston Scientific set us a major challenge: raising awareness of the importance of early detection of liver cancer. To address this public health issue, we created a powerful spot, broadcast internationally under the title "Race Against Time." The powerful, universal message—"Early detection saved my life. It can save yours."—is conveyed through a major cinematic production by Alexis Caro. Thanks to motion design and demanding artistic direction, we created a film with a high emotional impact, broadcast as far away as the United States. As always at Popmyfilm, responsiveness, creativity, and bilingual expertise were on display.
Photo gallery of the project
The project team
Team Member Description. Use this space to briefly describe a team member's duties, or include a short biography. If applicable, mention any credentials and/or significant experience.
