Naali: serenity erasers
From stress to serenity: a creative and tailor-made TV campaign for a young well-being brand
Following Naali's consultation with the agency, we responded with a proposal, strategic recommendations (media planning and design), and mockups. Created by Jeff Joly, this "mockup" advertising campaign proposal combines powerful storytelling, sleek design, and visual narration to promote the saffron-based Serenity Gums.
Naali, an innovative brand specializing in saffron-based wellness, entrusted us with the creation of its first TV advertising campaign. We came up with a powerful concept: moving from daily stress to a state of renewed serenity thanks to Serenity Gums. Developed as a TV spot and sponsorship billboards, the campaign combines storytelling, minimalist art direction, and fluid motion design. Thanks to our creative and technical expertise, we designed an impactful campaign despite a tight budget, optimizing each step with artificial intelligence for agile and precise production. This project perfectly embodies our ability to support emerging brands in achieving high-end, clear, and memorable communication.
Photo gallery of the project
The project team
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