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Maison Copin - Fine Jewelry
When light dances on precious stones: a declaration of love for timeless luxury

This short films, produced for Maison Copin, showcases rare jewels in a meticulously crafted ballet of light. A production that magnifies the material and reveals the full emotional power of fine jewelry.

Copin - Playin'with gems

Copin - Playin'with gems
Playin' with gems and materials at Copin Jewellery - Paris
01:01
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Shooting at Copin Jewellery - Paris
00:30
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The project

For this film, titled Playin' with Gems, Maison Copin entrusted us with the mission of enhancing a selection of exceptional stones: diamonds, rubellite, and boulder opal. We created a visual choreography in which each jewel is precisely lit to bring out its reflections and textures. Light plays a central role, revealing the depth of the materials in a refined and elegant setting.

 

The minimalist approach allows every detail to shine through, with a refined rhythm enhanced by precise editing. Leveraging our expertise in high-definition filming, motion design, and visual storytelling, we delivered a bespoke creation that embodies luxury, craftsmanship, and pure emotion.

The project team

Each project mobilizes targeted expertise, selected according to your challenges. Our teams are bilingual (French/English) and committed to excellence, responsiveness, and creativity, both in France and internationally.

127, boulevard Brune

75014 Paris

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© Popmyfilm & Jeff Joly - 2025

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